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Mehul Bhaliya
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Mehul Bhaliya
⚡ Category & Growth · D2C E-Commerce

Mehul Bhaliya.

I help D2C brands scale through category strategy & performance marketing.

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6×
Category Growth
8.5×
Peak ROAS
₹3.5Cr+
Ad Spend
₹31Cr+
Revenue
📦 Category Management
🎯 Performance Marketing
🔍 Google Ads
📱 Meta Ads
🧪 A/B Testing & CRO
📊 GA4 + GTM Analytics
🔄 Funnel Optimisation
💰 Pricing Strategy
🤝 Zoho CRM
📈 Looker Studio
📋 P&L Ownership
📦 Category Management
🎯 Performance Marketing
🔍 Google Ads
📱 Meta Ads
🧪 A/B Testing & CRO
📊 GA4 + GTM Analytics
🔄 Funnel Optimisation
💰 Pricing Strategy
🤝 Zoho CRM
📈 Looker Studio
📋 P&L Ownership
About Me

Builder. Strategist.

I'm Mehul — from Surat & an MBA graduated from IIT Jodhpur, but most of my work has happened in ad accounts, category spreadsheets, and Looker dashboards for a D2C brand.

Scaling a category 6× in 14 months and sustaining 8.5× ROAS on ₹30L/month is what kept me there.

6×
Category Growth
8.5×
Peak ROAS
₹3.5Cr+
Ad Spend
₹31Cr+
Revenue
2+
Years full P&L ownership
300+
SKUs managed
+28.7%
Add-to-Cart lift (A/B)
₹3.5Cr+
Monthly GMV
What I Do

Services that compound.

📦
Category & P&L Management
From assortment planning to vendor negotiations and monthly P&L review — I own the full category lifecycle.
🎯
Performance Marketing
Google Ads and Meta campaigns built for ROAS from day one — Full-funnel, measurement-first.
📊
Analytics & Tracking
Built GA4+GTM from scratch for a $150K+/month D2C operation — server-side tagging. Your team deserves accurate data.
🔁
CRO & Growth Systems
A/B testing, CRM automation and conversion systems that squeeze more revenue out of existing traffic.
Featured Work

Real numbers. Real impact.

🛋️
Category Growth
Kitchen & Bar — 6× in 14 Months
Owned P&L end-to-end. 8.5× ROAS, 50+ keywords Top-5 SERPs, SEO + remarketing engine.
6×
₹22L → ₹1.94Cr/month
📈
Performance Marketing
Google Ads ROAS Overhaul
Intent-tier rebuild, Target ROAS bidding, continuous A/B tests.
8.5×
ROAS on ₹30L/month
🏨
Freelance
Aarav Hotel — ROAS 1.5× to 3×
Google Search & Call ads, audience refinement, Looker dashboards. 2 months.
2×
ROAS improvement
Client Stories

Proud stories.

R
"

Working with Mehul on product strategy and marketing has been a transformative experience. His ability to blend creativity with strategy is unmatched.

R
Raj Kumar
COO, Sierra Living Concepts
P
"

Amazing work Mehul, your digital marketing skills were great. Thank you for working with us.

P
Pavan Kumar
Founder, Aarav Hotel
S
"

It was great working with Mehul. He was very sincere and result-oriented throughout the entire engagement.

S
Sandeep Singh
CEO, Zentrance
Contact

Let's build something worth growing.

Send a message
I’ll get back within 24 hours.
in
📅 Or book a 30-min call directly →
✨
Message sent!
I’ll reply within 24 hours. — Mehul
About Me

Builder. Strategist.

A growth-focused Manager blending data, strategy, and execution.

I'm Mehul from Surat. I've spent the last 2+ years building the full e‑commerce engine for a D2C furniture brand — from category strategy and vendor negotiations to ad infrastructure and the GA4+GTM analytics stack I built from scratch.

The headline number is 6× in 14 months: Kitchen & Bar went from ₹22L to ₹1.94Cr/month. That didn't happen from one good campaign — it came from owning every decision in the chain: assortment, pricing, traffic, measurement, and the team of 5 who execute it. Full P&L, start to finish.

Before Sierra, I consulted for Aarav Hotel (doubled ROAS in 2 months) and Zetrance (consistently 478–523 leads/month at under ₹295 CPL). I don't just run campaigns — I build the infrastructure that makes campaigns work.

2022–2024
MBA, Marketing & Strategy
🏛️ IIT Jodhpur
2016–2020
B.Tech, Chemical Engineering
🏛️ GEC Bharuch
Aug 2025–Present
Senior Manager – Category & Growth
Sierra Living Concepts
  • Leading 5 Category Managers across 300+ SKUs
  • GA4+GTM, 14 Looker Studio dashboards
  • Zoho CRM: lead-to-close 58.5% → 71.6%
May 2024–Jul 2025
Category Manager → Growth Manager
Sierra Living Concepts
  • Kitchen & Bar: ₹22L → ₹1.94Cr/month (6×)
  • 8.5× ROAS, R-Factor 38% → 99.18%
  • Bath Vanity 0→1: ₹17L+/month in 6 months
Jul 2024–May 2025
Freelance Growth Consultant
Self-Employed
  • Aarav Hotel: ROAS 1.5× → 3× in 2 months
  • Zetrance: 478–523 leads/month at ₹277–293 CPL
Organizational
P&L OwnershipAssortment PlanningCategory Launch (0→1)Pricing OptimisationVendor NegotiationTeam Leadership
Technical
Google AdsMeta AdsGA4GTMLooker StudioSEMrushZoho CRMShopifyFigmaWordPressA/B TestingPython (Basics)Power BIExcel (Advanced)
  • Google Analytics 4: Individual Qualification
    Google
    2026
  • Google Ads & Advanced Tracking
    Umar Tazkeer
  • Project Management
    Google
  • Google Data Analytics
    Coursera
  • Gold Medalist — Drama, IIT Jodhpur
  • Best Intern Award — Surat Jugaad
  • Appreciation Letter — Zetrance founders
  • Merit Scholarship — GEC Bharuch

Currently taking on new work

Open to full-time roles and select consulting mandates in D2C e-commerce, category management, and performance marketing. If you're building something worth growing — let's talk.

📅 Book a 30-min Call↓ Download CV
What I Offer

Precision. Growth.

📦
Category & P&L Management

Full lifecycle ownership from assortment curation and vendor negotiation to pricing strategy and monthly P&L reporting. I've taken a category from ₹22L to ₹1.94Cr/month — the result of owning every decision in the chain, not just the strategy doc.

₹22L → ₹1.94Cr/month · 40%+ gross margin · 300+ SKUs
🎯
Performance Marketing

Full-funnel campaign management across Google Ads (Search, Shopping, PMax) and Meta — with measurement infrastructure built in from day one. Most campaigns fail because tracking is broken before the ads even go live. That's the first thing I fix.

8.5× ROAS on ₹30L/month · 650%+ conversion lift · R-Factor 38% → 99.18%
📊
Analytics & Tracking (GA4 + GTM)

Server-side GA4+GTM infrastructure, 20+ custom events, 14 Looker Studio dashboards, and UTM standards your whole team actually follows. Built for a $150K+/month D2C operation — so your team stops guessing and starts deciding.

Built for $150K+/month D2C operation · +270% organic traffic
🔁
CRO & Growth Systems

Structured A/B testing, Zoho CRM automation with lead scoring and lifecycle workflows, and product configuration tools that lifted add-to-cart from 2.82% to 3.63% — without changing a single product. If you have traffic, there's revenue hiding in your funnel.

ATC 2.82% → 3.63% (+28.71%) · +₹1.67Cr/month · Lead-to-close 58.5% → 71.6%
Google AdsMeta AdsGoogle Analytics 4Google Tag ManagerLooker StudioSEMrushZoho CRMShopifyFigmaWordPressCanvaPower BIPython (Basics)Excel (Advanced)n8nVWOMiroNotion
My Work

Real problems. Real outcomes.

🛋️Category Growth
Kitchen & Bar — 6× in 14 Months

Owned end-to-end P&L for 300+ SKUs. Scaled revenue 6× using pricing strategy, 8.5× ROAS campaigns, SEO, and CRO experiments. 40%+ gross margin.

6× Revenue₹22L → ₹1.94Cr/month40%+ Margins14 months
🚽Category Launch
Bath Vanity — 0 to ₹17L+/month

Zero to ₹17L/month in 6 months — built from scratch with market research, a 15-SKU assortment, SEO-optimised pages, Google Shopping, Meta ads, and GA4 tracking wired in from day one.

₹17L+/month$3,500+ launch15 SKUs6 months
📈Performance Marketing
Google Ads ROAS Overhaul — 8.5×

Rebuilt full account by intent tier. Target ROAS bidding per margin segment. A/B tested ad copy, landing pages, bid strategies.

8.5× ROAS38%→99.18% R-FactorCTR 0.6%→1.28%+650% conversions
📊Analytics
GA4 + GTM — Analytics from Scratch

Server-side tagging, 20+ custom events, 14 Looker Studio dashboards, UTM standards, GA4 audience exports for RLSA.

20+ events14 dashboards+270% organicServer-side
🔁CRM & Automation
Zoho CRM — 58.5% → 71.6% Close

Automated WhatsApp and email sequences, enforced a 2-hour follow-up SLA, and ran 20+ PDP A/B tests that pushed lead-to-close rate from 58.5% to 71.6% — adding over ₹1.3Cr in quarterly revenue without increasing ad spend.

58.5%→71.6% close+₹1.3Cr quarterlyATC +28.71%
⚙️CRO
Product Config & A/B — +₹28L/month

Configuration across 38 SKUs, 5 dynamic pricing calculators, 20+ A/B tests. ATC: 2.82% → 3.63%.

+18.17% ATC₹28L+/month5 calculators
🏨Freelance
Aarav Hotel — ROAS 1.5× to 3×

Google Search & Call ads, audience refinement, LTV/CAC dashboards in Looker Studio. 2 months on ₹45K/month.

3× ROAS₹45K/month2 months
🏭Freelance
Zetrance — 478–523 Leads/Month

Google Search, PMax, Meta lead campaigns across Rajasthan. Media plan, messaging matrix, measurement framework.

478–523 leads/month₹277–₹293 CPL
Let's Connect

Let's discuss. Together.

Send a message
I’ll get back within 24 hours.
in
📅 Or book a 30-min call directly →
✨
Message sent!
I’ll reply within 24 hours. — Mehul
Reach out directly

Open to full-time roles and consulting mandates in D2C e-commerce, category management, and performance marketing.

📞
+91 8530032325
Mon–Sat, 10am–7pm IST
 ✉
mehulbhaliya111@gmail.com
Reply within 24 hours
📍
Surat, Gujarat, India
Open to remote + relocation
↓ Download CV